We use the WordPress platform to maximise engagement, flexibility in design and SEO performance. Our designs are responsive (suitable for smartphones and tablets), visually pleasing, and easy to use.
We will make your website stand out from the crowd by following the steps below to make the right decisions.
1. Get planning
Planning will help you create a website for your business that meets your needs and the needs of your customers. This usually involves putting a digital strategy in place to make sure your website aligns with your business goals.
2. Website building platforms
We use WordPress as the basis for your website as it’s a CMS (Content Management System) that’s easy to use, is supported by thousands of plugins and millions of users, and is SEO-friendly.
With regard to a hosting solution (where your website will sit on the internet), we prefer the use of www.bluehost.com, www.justhost.com or www.godaddy.com. We’ll recommend up to 3 alternatives based on value and capability.
3. Design and usability
The design of your website is important to build trust in your business and make sure people can find the content or sales information for which they’re looking.
We focus on user experience which allows your audience to get to the information they need quickly. We also focus on making your site aesthetically pleasing and content friendly.
4. Map out content
Writing for the web is very different. We will assist in mapping out what content will be needed, and what your audience will be looking for in the future.
5. Website optimisation
Your website will be standards-compliant and: works in most browsers, is easy-to-read on mobile platforms, such as tablets and smartphones, and is fast to load.
6. Engage customers with online marketing
A newsletter or email list is often the best way to get people engaged with your web content regularly. Your website should be part of your marketing plan, which means considering promoting via:
- the use of online channels, such as LinkedIn and Facebook
- the use of offline channels, such as groups you belong to or press releases.
We can set up website analytics, such as Google Analytics for you to test and measure your website marketing efforts.
7. Be secure
Ensuring website security with, for example, an SSL certificate is becoming more and more prevalent. It provides your audience with a sense of security when visiting your site and if they complete a form on your website. I’d recommend this for all websites.