Whether you’re starting a new business and looking at how to develop your marketing plan, or you are looking to take a fresh approach, we can work hand in hand with your business to get the boost you need.
Define your marketing strategy
An effective marketing strategy will help you to define the overall direction and goals for your marketing.
Your strategy should articulate how you’re going to deliver your products or services in ways that will satisfy your customers.
Once you’ve defined your customers or target market, you need to start developing and implementing tactics or ways to reach them. The marketing mix will make up the tactical elements you’ll use to carry out your strategy and reach your target market.
Marketing mix tactics
Use your marketing plan to identify the tactical action steps – which will turn your strategy into a reality. The seven tactics listed below are sometimes referred to as the 7Ps.
1. Your product or service
- What product or services are you going to offer?
2. The pricing of your product or service
- Price is a critical part of your marketing mix.
3. Your position (place) in the marketplace
- Whether it’s a retail store, online shop or on social media, ‘place‘ refers to the channels and locations for distributing your product, related information and support services.
4. The promotion of your product or service
- How do you promote and market your business now (or intend to)?
5. The people in your business
- The people you employ in your business can influence the marketing of your products and services.
6. The process represents the buying experience
- Process represents the buying experience the customer gets when they buy your product or service, such as the way a fine bottle of wine is presented and served in a restaurant, the reaction of a business to a complaint, or the speed of delivery in a fast food outlet.
7. The physical environment
- The physical environment where your products or services are sold and delivered can have a significant impact on how your customers experience your business.
The strategy or plan we develop with you can include all or just one or two of the marketing mix components.
