Further confirmation on the fact that digital marketing and advertising is the new normal. APAC shoppers are more active on smartphones than ever, digital advertising dominates budgets, and social media is considered to be the most effective form of marketing to acquire new customers. These are the key findings of the new Reach, Click and Conversions report…
A good little intro into marketing to Gen Z. It’s pretty “woke”… Characteristics of Generation Z They don’t put much stock in the American Dream — the financial crisis early this century taught them that. They’re pragmatic planners, looking for stable careers, a study by the consulting firm Altitude found. Gen Z is tech-savvy like Millennials, but…
Australia’s leading motor sport category, V8 Supercars, starts the 2015 season this weekend (7th and 8th of February) with a 2-day test session at Sydney Motorsport Park. The event is designed both as an opportunity for teams to get down to business and work on their new cars (and some new driver line-ups) to get…