Further confirmation on the fact that digital marketing and advertising is the new normal. APAC shoppers are more active on smartphones than ever, digital advertising dominates budgets, and social media is considered to be the most effective form of marketing to acquire new customers. These are the key findings of the new Reach, Click and Conversions report…
Telstra has just released a report on a survey held to determine the key issues for small business and how well they’re dealing with customer expectations. A key stat from the report is that 62% of consumers won’t consider using a business that doesn’t have an online presence. Are you yet to make a decision…
A good little intro into marketing to Gen Z. It’s pretty “woke”… Characteristics of Generation Z They don’t put much stock in the American Dream — the financial crisis early this century taught them that. They’re pragmatic planners, looking for stable careers, a study by the consulting firm Altitude found. Gen Z is tech-savvy like Millennials, but…
First cab off the rank in my list of my favourite 15 “desert island” or “car stereo hard drive” discs is The Smiths’ “The Queen is Dead”. Released in 1986, the album reached number 2 in the UK and, somewhat surprisingly given it’s “Englishness”, number 70 in the USA Billboard chart. It was The Smiths’…
Australia’s leading motor sport category, V8 Supercars, starts the 2015 season this weekend (7th and 8th of February) with a 2-day test session at Sydney Motorsport Park. The event is designed both as an opportunity for teams to get down to business and work on their new cars (and some new driver line-ups) to get…
I’ve said it before and I’ll say it again. J.J. Abrams has the passion for Star Wars and the talent as a director to make Episode VII a credible part of the Star Wars film series. The original trilogy will forever have a place in my heart as one of the key inspirations for my…
Australia (and the wider international cricket and sport community) has paused to remember cricketer Phil Hughes and his tragic loss this week. Many people die every day, both here and in even more tragic ways in other parts of the world, but Hughes’ death has left many mourning deeply. The question some are asking is…