A good little intro into marketing to Gen Z. It’s pretty “woke”…
Characteristics of Generation Z
They don’t put much stock in the American Dream — the financial crisis early this century taught them that. They’re pragmatic planners, looking for stable careers, a study by the consulting firm Altitude found.
Gen Z is tech-savvy like Millennials, but with a difference. While Millennials are digital natives for whom computers have always been a part of life, Gen Zers are social natives, meaning social media has always been a part of life. For Gen Z, there’s no reason to know a phone number when they can find friends on multiple social platforms at the click of a button.
If marketers want to reach this powerful generation of consumers, they’ll need to understand their behaviors and capture their attention.
